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The Man Behind the Medal: Charles Brownlow

This is a review of a newly published article by Society members Bob Gartland OAM and Dr Tony Joel. It offers a fresh and deeply researched portrait of Charles Brownlow, not only as a football administrator, but as a community leader whose influence shaped Geelong’s sporting and civic life.

Drawing on rich archival sources, the authors illuminate Brownlow’s compassion, integrity, and decades of service across football, cricket, charity, and wartime support. Their work adds significant depth to our understanding of one of Geelong’s most enduring figures.

You can listen to a reading of the review by clicking the following link:

This important new article in The International Journal of the History of Sport represents a significant scholarly contribution from two members of our own Society: Bob Gartland OAM, well‑known to members as a historian, and custodian of Geelong football heritage; and Dr Tony Joel, Senior Lecturer in History at Deakin University. Their combined expertise, with Bob’s unparalleled archival knowledge and Tony’s academic rigour, has produced a richly textured portrait of Charles Brownlow that will be of great interest to members and the general public.

The article moves well beyond the familiar outlines of Brownlow’s football legacy to reveal a man whose life was defined by service, compassion, and civic responsibility. One of the most striking sections concerns Brownlow’s pastoral care for players. The authors recount his correspondence with footballer Alec McKenzie, who struggled with illness, injury, and depression. Brownlow’s advice, quoted directly from his letter, “A man who has a wife and child’s future depending on him could come to no other decision if he is worth the name of a man”, shows a figure deeply attuned to the human pressures faced by players, not merely their on‑field performance.

A photographic portrait of Charles Brownlow, date unknown.
Copy of image originally obtained from the Gartland Collection.

The article also highlights Brownlow’s extensive charitable work across the 1890s and early 1900s. He organised fundraising matches for families affected by tragedy, including the Brearley‑Donaldson explosion at Fort Queenscliff and the death of young footballer George Eason. As the authors note, these efforts were “underpinned by Brownlow’s strong Wesleyan faith and an enduring commitment to charity work for the broader community”. His leadership in relief committees, fancy‑dress matches, and the early forms of what later became Geelong’s Gala Day demonstrates a civic instinct that was both practical and compassionate.

Brownlow’s contributions to cricket, often overshadowed by his football achievements, are also given careful attention. Though not a standout player, he was a tireless organiser whose efforts helped lift the standard of Geelong cricket. His persistence was rewarded when Geelong was admitted to Melbourne’s Sub‑District competition, a milestone the authors describe as “a fulfilling accomplishment for someone who had devoted so much time and effort to advancing the game of cricket in Geelong”.

One of the most surprising episodes explored in the article is the ambitious 1914 attempt to create a hybrid ‘universal football‘ code. Brownlow chaired the conference between Victorian and New South Wales officials, and the authors note that the proposal became colloquially known as ‘Brownlow’s Brainchild‘. Although the scheme ultimately collapsed with the outbreak of war, the episode reveals Brownlow as a bold thinker willing to challenge orthodoxy in pursuit of a truly national game.

The wartime chapters are among the most moving. Brownlow maintained correspondence with Geelong players serving at the front, including Leo Healy and Joe Slater. Slater’s letters, full of eagerness, humour, and later grim endurance, take on tragic weight knowing he would be killed in action in 1917. The authors describe Brownlow arranging parcels of gloves and scarves for soldiers after receiving word that they were needed at Gallipoli. These small acts of care, repeated across decades, form a consistent thread in Brownlow’s life.

The article concludes with Brownlow’s final years, marked by declining health but continued service. Even as criticism emerged within the Geelong Football Club, external observers such as Jack Worrall praised Brownlow’s integrity and fairness. His death in 1924 prompted one of the largest funerals Geelong had ever seen: a testament to the breadth of his influence across sport, charity, and civic life.

This article is a major contribution to our understanding of Charles Brownlow. It is also a reminder of the depth of expertise within our own Society. We congratulate Bob Gartland and Dr Tony Joel on a meticulously researched and deeply engaging piece of scholarship that enriches both the historical record and our community’s appreciation of one of Geelong’s most significant figures.

You can read the article online by clicking the following link:

The Man Behind the Medal: The Life of Charles Brownlow, 1861–1924

The International Journal of the History of Sport
Bob Garltand and Dr Tony Joel, School of Humanities and Social Sciences,
Faculty of Arts and Education, Deakin University, Geelong, Australia
Published online: 13 Apr 2026

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